The results are in for 2011 and we’re excited to see Advinylize partner Toyota topping the 50 company list of Interbrand’s Best Global Green Brands, followed by 3M, Siemens, Johnson & Johnson and HP. This extensive report is based on analysis of publicly available data, and data from Thomson Reuter’s ASSET4 (which includes environmental sustainability performance data for over 3,000 companies) and reflects what a brand is doing rather than how they are perceived.
This important distinction is why some brand’s halos are large, despite nominal performance while others are little known, though their initiatives are remarkable. Interbrand’s Key Insights explains why and the site is filled with interesting information about what each brand is doing.
The bottom line is that ‘being green’ is a mindset that must touch every aspect of a business – could made the difference.
AdVinylize™ is here to help and would be delighted to find solutions that serve your company, your customers and the environment. Tomorrow’s generation is counting on us!
Sue Rigler
President, AdVinylize
