When MINI Cooper burst on the U.S. automotive scene in 2001, it raised more than a few eyebrows, not just for its diminutive size but for its sassy and spot on brand positioning. Its arrival turned out to be perfectly timed with a global focus on ecological awareness. Late 20th century excess was beginning to backfire and while the economic bubble had not yet burst, many were wondering how long we could travel along this path.
Fast forward to Summer 2010 and MINI has been ‘taking the states’ in a coast to coast promotion to unveil its cool new MINI Countryman vehicle while also offering MINI aficionados a spin on local race courses to both see – and feel – what the MINI is made of.
MINI Cooper’s launch party in New York City took place on August 5th at the Milk Gallery in the meatpacking district. Amidst photographs of scantily clad and precariously positioned models, MINI’s Countryman shone bright fawned over by guests like a supermodel. No wonder! It is a beauty, cute as a button yet exquisitely appointed with small details to make motoring super comfy and fun.
Winner of the 2010 OBIE Hall of Fame Award, MINI Cooper has deployed outdoor advertising consistently in clever ways to build its brand and through the help of AdVinylize, is maximizing its investment. At Thursday’s launch event, each attendee received a beautiful slim tote created from their used billboard vinyls, a move both ecologically and economically smart.
Don’t have an event that requires goody bags? No problem. The team at AdVinylize has dozens of ideas and product options that can turn billboard vinyl into attractive and useful merchandise, perhaps just in time for back to school programs or holiday gifting. Just give us a jingle at 310-318-8877 or drop President, Sue Rigler, a note at This e-mail address is being protected from spambots. You need JavaScript enabled to view it
