What makes a billboard great? It must be visually stunning and use as few words as possible to get the brand's message communicated in a mere two seconds. It's not easy, but last evening the recipients of the OBIE Awards made this task look easy.
AdVinylize attended the 68th Annual OBIE Awards Dinner and Gala where the very best creative leaders in outdoor advertising were recognized. Nancy Fletcher, President and CEO of the Outdoor Advertising Association of America (OAAA) opened up the evening. Ashanti, queen of hip hop, followed with a sincere message of thanks to the outdoor industry for their support of the Boys and Girls Clubs of America. Steffan Postaer, author of The Happy Soul Industry and Master of Ceremonies, led the crowd to many laughs as he introduced the presenters.
MINI Cooper was recognized more than once. They were given an OBIE for the launch of their new convertible, and were presented the Hall of Fame award representing exceptional outdoor work since its launch in 2001. MINI has almost exclusively used Out of Home advertising for branding. MINI excepted the award with agency Butler, Shine, Stern and Partners. For more info about the event click here
