It was a great way to whittle what’s important and I thought I’d share the top 10 tweetable takeaways from the meetings and the people who said them:
1. Smashables are brand icons that are easily recognizable even when broken into parts. -Martin Lindstrom
2. True insights are surprising revelations that lead to a change of behavior, not confirmations of what we already know. – Larry Light
3. We are moving from a place where we buy media to one where we earn media. – David Jones
4. Make doing good as important as doing well. – One Young World
5. Outdoor continues to be under spent versus other media – Marci Ryvicker
6. Out of home advertising + mobile media provides a huge opportunity to innovate. – Kerri Farrell
7. The marketplace is always changing and great ideas get funded. – Nancy Ryan
8. Marketing ROI is the most important metric to advertisers. – Rob Jayson
9. Emotion is like a big elephant ridden by a tiny rider: unless the elephant WANTS to go where you want to go, it isn’t going. – Chip Heath
10. Everything is interrelated – be part of a bigger conversation. – Nigel Morris
Here's to our top 10! I look forward to attending the conference again next year in Miami. It was a tremendous learning experience!
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